Comprehensive GTM Support

When you earn an opportunity to introduce your company, you will likely have less than 30 minutes to differentiate yourself, garner a buyer’s trust, and convey business value that wins you the next conversation. This is your critical moment to connect with buyers, create mindshare, and get an earnest nod of buy-in. 

Sales Enginuity specializes in shaping this critical moment to be a moment of maximum impact. 

We work to gain a deep understanding of your unique products and services, and we strive to internalize the passions that make you great. Armed with this insider perspective and outsider objectivity, we help you develop and refine sales messaging that aligns to market needs, reinforces your brand identity, and communicates your unique value to targeted customer demographics. 

Sales Enginuity has deep expertise in a variety of technology areas, with a heavy emphasis on cybersecurity programs, products, and services. While this expertise is important, it’s our proven ability to message product and service benefits in terms of practical business value that sets us apart. 

Mature presales capabilities dramatically improve sales success. However, many startups face financial realities that limit the acquisition of dedicated presales talent. Sales Enginuity solves this problem by delivering on demand presales talent and capabilities without the overhead of a traditional FTE. 

We deliver right-sized resourcing  to drive sales today and enable your sales force well into the future.  

We equip your sales force with end-to-end sales and marketing collateral that stands out in the competitive landscape. Your new sales tools will demonstrate an understanding of underlying business demands that drive the need for your solution and the business value that it directly provides to your customers. 

This collateral commonly includes:

• Presentation Decks
• Marketing Glossies
• Product and Service Descriptions
• Costing and Scoping Methodologies
• Sales Qualification Criteria
• High Level Positioning Language (for your web presence and beyond)
• Other Sales Aides

Every Sales Enginuity relationship is tailored and unique, but they begin the same — with gaining an understanding of your products, brand identity, culture, and competitive landscape. 

We collaborate to identify your sales collateral needs, develop your go-to-market message, and refine a pitch that will gain the attention and interest of potential buyers. Transcending a marketing exercise, we then fulfill the Sales Engineer role in deal pursuit conversations, working on your behalf to garner customer interest and create a sales plan of action for the account. Whether you have remote or onsite support needs, we operate as an extension of your staff, working passionately to win business and ensure your company’s success. 

As your business and sales capabilities evolve, we stay engaged in continuous improvement, using insights and customer feedback to refine and fill gaps in your sales collateral. 

Our on-demand resourcing model ensures that you receive the support you need and gives you flexibility to scale up or down based on your ongoing presales service needs.