Putting an expert assistant to work

As an entrepreneur, I need to keep a lot of things moving at once. I can’t personally dig into every report, investigate every issue, and carry out every next step. In the past, that left some important priorities falling through the cracks.

Now I delegate this important but time-consuming work to AI.

For Sierra Ranch Chili, my small food business, I put this to work in a variety of ways, including determining how to restock Amazon economically and where my advertising is earning its keep. Both activities needed more investigation than I had time to do myself.

Setting the direction

I set the direction: “Help me understand which advertising is producing sales, where spending deserves a closer look, and what we should do next.”

For inventory, I asked: “What are my most economical stocking options, and how many units should I send?” My AI assistant gathers the information, investigates the details, and brings back recommendations we can work through together.

Restocking Amazon

AI compared four fulfillment placement options and the trade-offs between them. It also recommended stocking quantities based on my sales trends and supported its recommendations by modeling shipping and storage costs for different stocking strategies.

The lowest quote split the shipment across five fulfillment centers. Sending everything to one warehouse sounded simpler, but the combined placement and shipping charges were higher in the comparison.

Looking closer at the advertising

On Amazon, AI reviewed 86 advertising search terms. Some were spending money without producing orders; others were bringing in buyers, but at a high cost. That gave us specific places to cut back and specific terms to test more deliberately.

I challenged recommendations that didn’t fit my priorities, including paying for searches on my own brand name, and we adjusted our strategy.

On Meta, the review went beyond the report to how the campaigns were actually configured. We found that my retargeting audience was set as a suggestion rather than a firm limit. We also found that a new video I’d filmed was getting very little exposure alongside an established ad.

Carrying the decisions through

For Meta, I decided which changes to make. Then I delegated the execution: adjust the targeting, pause a campaign that wasn’t producing reported purchases, and shift budget into a separate, limited test for the new video.

AI carried out the approved changes and checked that they took effect.

What changes for me

I still carry the vision, set the priorities, and make the calls. What’s different is the speed, quality, and capacity I can bring to my work. I now have expert AI assistants who help me investigate options, work through recommendations, and execute the decisions I approve.

That gives me more capacity to move the business forward on the things that matter most.